My fictional brand, Souperb, is a soup spice pack company, specializing in traditional soups from around the world. All the soup herbs and spices come from farms local to the region of the soup. For my brand I chose to create a comfortable and approchable brand, choosing colors like yellow, red, blue, and green to create a cozy, inviting, and warm atmosphere. The goal of my website and the overall challenge was creating an easy to navigate and visually appealing site that simplifies purchasing spices to go into soup, while still focusing on authenticity. This business stands out because it focuses on traditional soups from around the world, with ethically sourced, and local ingredients from each country. The commitment to authenticity and convenience makes Souperb a unique brand for home cooks to explore.
